Search Engine Marketing is essentially the process used by a business that wants to get visibility for their product or service by purchasing space that has high visibility on the search engine results pages. See “Sponsored Results” in Figure 1. Needless to say, if your businesses advertisement has visibility for keywords related to your product or service, additional customers are driven to your business. The cost of this positioning is based on several factors both on your website and off. We manage those factors so that your return on investment is clear and measurable.
Example: A customer looking for tires, performs a search for “tires” using Google. Google returns results of what it found to the user. Those results consist two types. Those are regular results that are also known as organic results and sponsored results. See Figure 1. If you were using SEM, your businesses advertisement would be highly visible.